Social Media Officer

Ol Pejeta Conservancy (OPC)

Ol Pejeta Conservancy (“Ol Pejeta”) is home to a key-one population of the Critically Endangered Eastern Black rhino and to the last two (2) Northern White Rhinos in the world. It is the only place in  Kenya to see chimpanzees, in a sanctuary established to rehabilitate animals rescued from the black market. It has some of the highest predator densities in Kenya and still manages a very successful livestock programme. Ol Pejeta also seeks to support the people living around its borders to ensure wildlife conservation translates to better education, livelihoods and infrastructure for the next generation of wildlife guardians.

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Social Media Officer

Role Summary 

The Social Media Officer will be an integral part of the Communications and Marketing department responsible for managing our social media presence, creating engaging multimedia content, building trust and growing community engagement across our digital channels. This role, based in Nanyuki, grows Ol Pejeta Conservancy’s social media audiences, supports advocacy, brand awareness, and tracks social media performance metrics to optimize our ongoing marketing campaigns across Facebook, Instagram, TikTok, X, LinkedIn and YouTube. 

We are looking for a creative, energetic and data-driven individual to foster online community engagement and drive social traffic through compelling engagement-first social media content to promote Ol Pejeta as a conservation-driven tourism destination. He/she will write, design, and schedule audience specific written and multimedia content across Ol Pejeta Conservancy’s social media channels, keeping a close pulse on the latest/relevant industry digital trends. 

Key Responsibilities

  • Develop a rich social media content calendar: Plan, conceptualize, write, design and execute a consistent posting schedule to support Ol Pejeta Conservancy to deepen/enhance both visitor and donor relationships, showcasing our impact through witty storytelling. This content will range from short-form video reels, graphics, and carefully written copy tailored to each platform to promote tourism, fundraising,  and conservation impact (on both wildlife and communities). 
  • Position Ol Pejeta as a unique Kenyan safari experience, demonstrating how conservation-led travel experiences can drive meaningful change – by bringing visitors to the forefront of innovative conservation that is sustainable and delivers real impact to over 55,000 people living in Laikipia. 
  • Support live coverage of key Ol Pejeta events/product launches and deliver engaging updates, captivating video reels, Behind-The-Scenes content and news to bring our audiences up to speed with the latest happenings and stories from the ground. 
  • Community management tasks: Foster a culture of an active social media community across all brand channels by managing the inbox, monitoring user comments, responding to queries and questions from users. 
  • Work closely with the Digital Marketing Manager to develop and implement social media campaigns to drive tourism and fundraising audience to rally behind our various products (tourism experiences,  accommodation facilities on Ol Pejeta. 
  • Identify emerging social media changes, algorithmic shifts, viral trends and engagement opportunities  across the social spectrum, and use this to adjust our content pipeline accordingly to ensure that Ol Pejeta’s relevance to these changing platform realities. 
  • Produce monthly and quarterly social media reporting metrics to identify what worked, what failed and make recommendations for the following month’s content calendar using data-driven insights. Track social 
  • key performance indicators including engagement rate, organic/paid reach, number of published posts, and follower growth, using tools like Sprout Social, Hootsuite, or native platform analytics. 
  • Identify Kenyan social media influencers and celebrities to partner with to bring our products (tourism, impact stories, integrated conservation/cattle/Ol Pejeta beef) closer to travelers across Kenya. Create and publish content to support routine fundraising campaigns across our social demographics to raise resources to support various programs to protect rhinos, lions, chimpanzees and other endangered  species. 

Qualifications, Experience and Skills:
Qualification 

  • An undergraduate bachelor’s degree in digital marketing, Journalism, Business or a related field. 

Experience 

  • At least 3 years of experience managing social media channels for conservation, travel industry or  corporate brands. 
  • Strong understanding and familiarity with algorithmic changes, the native mechanics of social media, and best practices on Meta platforms, X, TikTok, and LinkedIn. 
  • Excellent copywriting, proofreading, and communication skills with a strong understanding of Ol  Pejeta’s brand voice. 
  • Proficiency in editing photos and videos using Adobe Creative Cloud apps and CapCut is compulsory for this role. 
  • Experience with social media management tools such as HootSuite, or Sprout Social to schedule, publish, and manage content across a wide array of brand accounts. 

Key Skills and Qualities 

  • Have a genuine passion and organic drive for creativity and the technical nous required for today’s social media management. 
  • A sharp eye for creative detail and master craftsmanship to produce refined video reels and witty content for social media. 
  • Stay abreast of the latest social media industry trends, viral audio/video tactics employed by brands/influencers. 
  • Ability to work in a fast-paced deadline-driven work environment to ensure the delivery of high-quality social media content/video outputs. 
  • Good organizational and personal management skills are required for this role, with ability to prioritise digital marketing deliverables to meet deadlines with minimal supervision while maintaining focus on delivery and follow-through. 

Method of application

If you are interested and qualified, kindly submit your application via the link provided below,

https://www.olpejetaconservancy.org/jobs/social-media-officer/?utm_source=Jobinkenya

Deadline Nov 17, 2026

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