Marketing Intern

British American Tobacco

British American Tobacco Plc. (BAT) is a multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. As of 2019, it is the largest tobacco company in the world based on net sales. BAT has operations in around 180 countries, with over 55,000 employees. For decades, we have built our business on successfully meeting the preferences of adult smokers with world-famous cigarette brands, superior blends and market-leading innovations. We have been satisfying consumers, delivering shareholder value and creating valued employment for over a century. An unprecedented confluence of technology, societal change and public health awareness has created a unique opportunity: the opportunity to make a substantial leap forward in our long-held ambition to provide our consumers with potentially reduced-risk tobacco and nicotine choices. The way our people operate is embodied in our four Guiding Principles: Enterprising Spirit, Freedom through Responsibility, Open Minded and Strength from Diversity. These principles underpin our culture and guide how we deliver our strategy. The culture of the Group is about developing talent from within, stretching and supporting the high performing managers who will lead the delivery of our strategy. Our employer brand – ‘Bring your Difference’ – has a strong presence across social media channels. We are leading our industry in social media engagement and have moved ahead of several top FMCG companies. Providing a safe place to work, protecting our employees’ wellbeing and listening to their views are also fundamental.

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Marketing Intern

ACCOUNTABILITIES

  • Learn and support in implementation of the Trade Marketing and Distribution plan which meets the objectives of trade marketing & distribution and is in line with brand / price strategy and the needs of the trade to achieve the Company objectives: volume and value share, Numeric and Weighted Distribution for our Drive Brands. 
  • Support in achieving trade coverage, visit frequency and outlet visit plan to maximize route effectiveness and efficiency. 
  • Support implementation and establishment of close working relationships with partners (distributors, trade and retailers) to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment. 
  • Lead by example in the innovation area by trying new ways of doing existing work, embracing and promoting change through new solutions, ideas and strategies that have worked elsewhere. 
  • Provide support in ensuring that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market. 
  • Supporting activities in ensuring optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues. 
  • Planning, preparation and participation in team events and programs 
  • Relieve Regional Trade Teams so they may proceed on leave or as required.  

EXPERIENCE, SKILLS AND KNOLEWDGE 
ESSENTIAL 

General skills required 

Skilled in: 

  • Ability to communicate and write in English; 
  • Proficiency in local language is a plus; 
  • Excellent communication, selling, problem-solving and negotiation skills; 
  • Data analysis complemented by excellent organizational and planning skills;

Education / Qualifications / Experience Required 

  • Bachelor’s degree in, Marketing, Commerce or relevant field; 
  • Valid driver’s license, with a minimum of two (2) years driving experience. 
  • Driven, ambitious and with a zeal for learning

Method of application

If you are interested and qualified, kindly submit your application via the link provided below,

https://careers.bat.com/en/job/kenya/marketing-intern/1045/46235819776?utm_source=Jobinkenya

Deadline 29 Oct 2026

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