General Manager, Mountain Region
Responsibilities
Regional Business Development, Strategy & Execution
- Develop and implement a localized regional strategy aligned with overall business objectives
- Translate national targets into actionable regional plans
- Drive penetration of 4G+ in trade.
- Continuously assess market dynamics to refine strategies
- Leverage on intelligence to deliver segmented propositions and care to drive customer consideration and satisfaction.
- Align regional priorities with commercial goals
- Track and monitor performance against strategic objectives
- Adjust plans proactively based on performance insights
- Collaboration with all business units to deliver care & commercial growth.
Business Planning & Performance Management
- Lead the development of comprehensive regional business plans
- Set and cascade clear performance targets across teams
- Monitor revenue, subscriber, and market share performance
- Drive accountability for delivery of KPIs across the region
- Conduct regular business reviews and performance tracking
- Implement corrective actions to address performance gaps
- Ensure disciplined execution of commercial plans
Partnership & Stakeholder Management
- Build and maintain strong relationships with key regional partners
- Develop and execute Joint Business Plans (JBPs) with partners
- Align partner objectives with organizational goals
- Identify and onboard new strategic partners
- Manage partner performance and drive accountability
- Resolve escalations and strengthen collaboration
- Leverage partnerships to unlock growth opportunities
Distribution, Network Expansion & Optimization
- Expand and strengthen partner distribution infrastructure to ring-fence our competitive advantage and growth
- Reposition the distribution model to effectively and efficiently deliver micro segment.
- Identify underserved areas and improve coverage
- Optimize distributor and parter performance
- Ensure availability of products and services across channels
- Improve efficiency of distribution operations
- Monitor stock levels and reduce stock-outs
- Drive scalability of distribution models
Route-to-Customer (RTC) Management
- Embed Digital First Intelligent last-mile delivery and service accessibility
- Drive adoption of Digital Sales tools & platforms to drive efficiency and effectiveness in trade, franchise, Retail and Agent networks
- Secure by design (Risk, compliance, governance and control) in the journeys for the partners and trade ecosystem.
- Drive hyper-personalized journeys, smart selling and automated operations and real-time insights that boost sales efficiency, experience and growth.
- Embed effective route-to-customer strategies within the region
- Deliver & embed Retail as experiential centres that drive customer interaction across multiple products and solutions.
- Ensure optimal channel mix and coverage
- Standardize RTC processes across the region
- Continuously enhance channel productivity
- Leverage data to optimize customer access points
- Monitor RTC effectiveness and make improvements
Sales Growth & Subscriber Performance
- Deliver Converged & Fintech solutions to drive Customer value
- Achieve Merchants & Fixed Customer growth & revenue.
- Deliver regional sales and revenue targets
- Drive subscriber gross additions through acquisition initiatives
- Implement strategies to reduce churn rates
- Achieve net subscriber growth targets
- Monitor sales funnel and conversion rates
- Identify and capitalize on upsell and cross-sell opportunities
- Ensure consistent pipeline of customer acquisition
Market Share Growth & Competitive Positioning
- Strengthen the organization’s market presence in the region
- Develop strategies to counter competitor activities
- Build a strong competitor footprint and positioning
- Track competitor performance and market trends
- Identify differentiation opportunities
- Drive initiatives to increase market penetration
- Ensure sustained growth in market share
Frontline Marketing Execution
- Implement localized marketing and promotional activities driven by market intelligence
- Strengthen and enforce internal controls & governance in customer marketing operations.
- Drive customer acquisition through targeted campaigns
- Ensure brand visibility across the region
- Align marketing initiatives with sales objectives
- Monitor campaign effectiveness and ROI
- Adapt campaigns based on market feedback
- Support product launches and activations
Cross-Functional Leadership & Alignment
- Lead and coordinate activities across sales, marketing, HR, and operations
- Ensure alignment of cross-functional priorities
- Facilitate collaboration between internal teams
- Drive execution of integrated business initiatives
- Resolve cross-functional challenges effectively
- Promote a unified approach to regional delivery
- Ensure consistent communication across stakeholders
Leadership & Talent Development
- Coach, mentor, and empower the leadership team to drive strategic excellence, collaboration, and disruptive thinking.
- Embed Safety culture by driving awareness, ownership and accountability.
- Deliver & embed Agile in Regional Operations to drive shared outcomes across the organization to enable commercial intensity.
- Drive diversity, inclusion, and leadership bench strength, ensuring succession readiness for pivotal roles within the function.
- Build critical capabilities through targeted hiring and continuous learning programs.
- Embed OKRs and a performance-driven culture, aligning incentives to strategic impact, and innovation.
- Champion cross-functional collaboration across Safaricom to ensure integrated delivery of products.
- Lead change management for major shifts (new operating models, and innovation platforms) with clear narratives, stakeholder engagement, and adoption tracking.
- Foster a culture of agility and experimentation, encouraging teams to pilot emerging technologies, new business models, and disruptive solutions.
- Model ethical leadership and values, reinforcing integrity, transparency, and responsible innovation in all strategic decisions.
- Ensure governance and compliance in all initiatives, safeguarding organizational reputation and stakeholder trust.
- Champion adoption of emerging technologies (AI, IoT, cloud, blockchain) to enable disruptive innovation and digital transformation.
Qualifications
Must-have technical / professional qualifications:
- Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field
- Master’s degree (MBA or equivalent) is an added advantage
- Minimum of 8–12 years’ experience in Sales, Distribution, or Commercial roles
- Proven experience in leading regional or multi-territory operations
- Strong track record of delivering sales growth and market share expansion
- Demonstrated experience in managing distributor, dealer, and partner networks
- Experience in developing and executing business and commercial strategies
- Solid understanding of route-to-market and distribution models
- Proven ability to manage and grow subscriber/customer base (acquisition and retention)
- Experience in executing frontline marketing and trade activation initiatives
- Strong financial acumen with experience in budgeting and performance management
- Experience working in cross-functional environments (sales, marketing, HR, operations)
- Demonstrated leadership experience with the ability to manage and develop high-performing teams
- Strong analytical and problem-solving skills with data-driven decision-making capability
- Excellent stakeholder management, negotiation, and relationship-building skills
Method of application
If you are interested and qualified, kindly submit your application via the link provided below,
Deadline 10/30/2026, 12:00 AM