Assistant Deputy Director Business Development (Tourism Product & Place Brands), KTB Grade4

Kenya Tourism Board

KTB is a state corporation established and regulated under the Tourism Act No.28 of 2011, sections 29-39. Prior to enactment of the Tourism Act, KTB (then known as Kenya Tourist Board) operated under Legal Notice No.14 of 1997.
 

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https://ktb.go.ke/

Assistant Deputy Director Business Development (Tourism Product & Place Brands), KTB Grade4

Key Responsibilities:

  • Conceptualize and implement product & place brands according to market requirements on time and within budget
  • Develops & Implements the tourism products plans
  • Timely implementation of the departmental annual work plans
  • Manage the departmental budget & track utilization
  • Regularly monitor the destination offering: maintain an inventory of resources and attractions, tourist facilities & services.
  • Implements the recommendations from market study on current and future products /experiences
  • Engages identified partners in the packaging & promotion of the various product brands and place brands
  • Builds a database of the members of each the product brand
  • Establishes Product clubs and regularly engage the members of each product brand on product innovations as well as packaging and promotion of the various products and place brands.
  • Provides the industry with market intelligence (own and outsourced)
  • Regular reports on the implemented activities
  • Supports and mentors the team for them to produce content on each of the product & place brands
  • Regularly engages with & supports the County governments
  • Develop effective and interactive product development training tools.

Key Qualifications and Experiences

The ideal candidate must possess the following:

  • Eight years (8) years’ relevant experience with three (3) years in a supervisory position and with three (3) years in Business Development
  • Bachelor’s degree in Business Administration, Marketing or a relevant field;-OR-Bachelor’s degree in any field with a Diploma in Business Administration, Marketing
  • Master’s degree in any of the following is an added advantage; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
  • Member of a recognized professional body
  • Management course lasting not less than four (4) week from a recognized institution
  • Proficiency in computer applications
  • Fulfilling the requirements of Chapter Six of the Constitution

How to apply

Interested and qualified candidates are invited to submit their application using the link provided below,

http://197.248.135.158:9010/KTB/Recruitment/Job/Details?bspl=NJ5su8tdkbj00M1KY1VwjIDmHPwp6Z3z7cQKVIuoDoUsE5DlB1CfDwEQUALSEQUALS&utm_source=Jobinkenya

 

Deadline for applications:  30/06/2025

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